Sacramento, California
Civic Systems Practice
Est. City Hall
Ash Roughani

Ash
Roughani

The institutional bureaucracy hacker & civic systems architect.

I translate high-stakes legislative, fiscal, and policy frameworks into seamless, human-centered civic experiences — rebuilding administrative culture, procurement pathways, and public data systems from the inside out.

Startup in ResidenceOne City, One FutureSacramentoSTATSacramento Urban Technology LabOpen Budget SacramentoMeasure U Advisory CommissionCreative Economy FundCode for SacramentoSac2050 Startup in ResidenceOne City, One FutureSacramentoSTATSacramento Urban Technology LabOpen Budget SacramentoMeasure U Advisory CommissionCreative Economy FundCode for SacramentoSac2050
01 / Core Identity

Not a manager of government. A designer of it.

Sustainable public-sector innovation can't be achieved just by changing policies or electing new officials. It requires a structural overhaul of administrative culture, procurement pathways, and operational data systems — from the inside out. Across state policy, civic-tech entrepreneurship, and senior municipal administration, that's the single thesis I've been testing for fifteen years.

Translate

Complex fiscal & legislative frameworks into human-centered civic UX.

Unblock

Risk-averse procurement so small, agile teams can build for the city.

Convene

Government, capital, academia & community into one working coalition.

The Practitioner
I'm a systems thinker who enjoys bringing people together to improve the end-to-end civic user experience.
— Ash Roughani · on his practice ↗
02

Strategic Pillars

Three interlocking disciplines — each backed by documented regional work. Click any pillar to open the operating record.

P-01

Human-Centered Civic Experience

Civic UX · Service Design · Ethnography

Reframing municipal services, public data, and local budgets as intuitive, end-to-end user interfaces — applying service design, ethnographic research, and agile product management to lower the barrier to citizen engagement.

Open Budget Sacramento cloned the Open Budget Oakland platform with civic developers Donald Brower, Mark A. Matney Jr., and Dan Fey, giving residents a visual tool to comprehend municipal spending. As head of product for Sac2050, I turned passive open data into a goal-oriented regional dashboard. With civic technologist Joel Riphagen, the California Health Data Project explored an interoperable human-services data ecosystem across state and local divisions.

P-02

Pragmatic Bureaucracy Hacking

Agile Procurement · MVPs · Policy Reform

The structural dismantling of risk-averse procurement pipelines and legacy policies that keep good, cheap solutions out of government.

Running the Startup in Residence (STIR) program from the Mayor's Office, I replaced multi-page proposals with a simplified, Screendoor-powered application — letting agile teams bid directly on civic challenges. Instead of buying inflexible software, a four-month residency had startups and city staff co-build, test, and refine MVPs. One resident, Unleash Live, converted its pilot analyzing real-time traffic-camera feeds into a formal municipal contract.

P-03

Multi-Sector Ecosystem Architecture

Coalition Building · Triple Helix · Grants

Aligning the divergent motivations of government, private tech, higher education, and community advocates into a single working coalition.

Under Mayor Darrell Steinberg and alongside Chief Innovation Officer Louis Stewart, I helped operate the Sacramento Urban Technology Lab — a "Triple Helix" living lab turning the city into a testing site for autonomous shuttles, cybersecurity, and food systems. I managed the $1M annual grant program funding talent accelerators like Square Root Academy and Lab 7 Coworking.

We should be releasing everything by default — and not releasing only those data sets we have good reason not to release.
— Government Technology, 2014 · on open data ↗
03

Case Studies

Three public initiatives, each told as structural problem → operational solution → community impact.

CS-01

Redesigning Municipal Procurement

Innovation Specialist · Mayor's Office of Innovation & Entrepreneurship
STIRScreendoorMVP residencyUnleash Live
The Problem

Rigid, multi-page RFP rules created unnecessary barriers for small, localized technology companies — keeping better, cheaper solutions out of City Hall entirely.

The Solution

I stood up the Startup in Residence program: a simple Screendoor application replaced bulky proposals, and a four-month residency let startups co-build MVPs with city staff rather than buying finished, inflexible software.

The Impact

The city deployed behavioral-science tools to ease traffic congestion and aggregated EV-charging analytics. Unleash Live transitioned its pilot into a formal municipal contract for real-time vehicle and pedestrian counts — proof the model holds financially.

Source: #InnovateSac ↗
CS-02

One City, One Future

Special Projects Manager · Office of the City Manager
SacramentoSTATPerformanceStatStrategic WorkplanPublic Dashboards
The Problem

For as long as anyone could remember, the City measured effort, not impact — how many calls were answered, permits issued, people served — but far less about whether those activities actually changed residents' lives. There was no performance-management framework to answer the central question: are the things we're doing actually making a difference?

The Solution

I led a six-month, organization-wide effort to translate City Council's three priorities — Economic Development, Public Safety, and Homelessness — into a coherent strategic-planning framework, and designed SacramentoSTAT, a next-generation performance-management system rooted in the PerformanceStat model: accurate & timely data, regular STAT meetings where department heads answer for results, relentless follow-up, and public-facing transparency dashboards.

The Impact

The Priorities Strategic Workplan was presented to City Council on May 5, 2026, with a deliberate two-year rollout — piloting with eight priority-aligned departments before scaling citywide — so residents can ultimately see, on public dashboards, whether City services are working.

Source: City of Sacramento staff report ↗
CS-03

Building the Civic-Tech Ecosystem

Product Manager → Head of Product · Public Innovation / Sac2050
Code for SacramentoOpen BudgetCA Health DataSac2050
The Problem

Sacramento had open data published all over the place — but no shared infrastructure or community using it strategically to drive civic decisions.

The Solution

I launched Code for Sacramento and Public Innovation, contributed to Open Budget Sacramento, and co-developed the California Health Data Project — then turned the vision into product with Sac2050's regional indicator dashboard.

The Impact

A standing community of civic developers, a visual municipal-budget tool residents could actually read, and a recognized regional ecosystem — validation that earned Comstock's top-emerging-leader recognition in 2016.

04

By the Numbers

The $500,000 Creative Economy pilot tested a hypothesis: targeted public micro-investments in arts, culture, and food would catalyze hyper-local activity in underserved neighborhoods. The application data told its own story.

Anticipated Applications
0
Actual Applications Received
0
0×
Oversubscribed. Demonstrated capital deficit for regional arts.
1 in 0
Large-grant acceptance (~3.7%) — more competitive than Harvard's 5.4%.
0×
Higher funding odds for small-grant applicants — analytical guidance for future cohorts.
0 in 10
Open to relocating — validating place-based redistribution to underrepresented blocks.
— Reported in Comstock's Magazine, 2018 · on the Creative Economy Grant ↗
We have a hypothesis — that these investments will lead to greater economic activity, or social impact on underserved communities.
— Comstock's Magazine, 2018 · on the Creative Economy Fund ↗
05

Core Values

Eight principles that govern how I work. Select one to read the philosophy — paired with the record.

06

Experience

Fifteen years, one through-line: making the machinery of government more agile, open, and humane.

2021 — Present

Special Projects Manager

Office of the City Manager, City of Sacramento

Citywide performance measures and federal grants management; lead staffer to the Measure U Community Advisory Commission; led development of the One City, One Future framework and SacramentoSTAT.

2020 — 2021

Project Manager

Office of Innovation & Economic Development

Advanced inclusive economic development; ran COVID-19 small-business forgivable loans and Al Fresco dining grants.

2018 — 2020

Innovation Specialist

Office of Innovation & Economic Development

Built the Sacramento Urban Technology Lab, ran STIR, and managed multiple grant and opportunity pipelines.

2016 — 2018

Bureaucracy Hacker

Office of Mayor Darrell Steinberg

Designed strategies to streamline bureaucratic process in the Mayor's Office for Innovation & Entrepreneurship.

2016

Program Manager

Office of Mayor Kevin Johnson

Operationalized the Mayor's Office for Innovation & Entrepreneurship to build the startup pipeline and make City Hall open for business.

2014 — 2016

Head of Product · Founder/CEO

Sac2050 & Delivery Unit

Bootstrapped a civic operating system to track regional goals; founded an enterprise SaaS startup for public-sector performance management.

2012 — 2014

Product Manager

Public Innovation

Laid the foundation for Sacramento's civic-innovation and social-entrepreneurship ecosystem.

2008 — 2011

Senior Associate

California Forward

Advanced statewide governance reform on elections, the budget process, and civic engagement.

2006 — 2007

Executive Fellow & Policy Analyst

Business, Transportation & Housing Agency

Advised executive staff in the Schwarzenegger Administration; led an Executive Order to expand broadband deployment.

Education

The credentials matter less than the candor about them. I'd rather tell you what each chapter actually taught me.

2011 — 2013

MBA Coursework DNF

UC Davis

Completed half the program, then resisted the sunk-cost fallacy: the marginal benefit of finishing wouldn't exceed the marginal cost.

2008

M.P.P.A.

Sacramento State University

Master of Public Policy & Administration. Specialized in political reform in advanced democracies.

2005

B.A. Philosophy

UC Santa Barbara

Where I learned how to think.

2005

A.A. Social Science

American River College

Where I navigated getting out of being lost in life.